Topics

 

Keynote presentations and case studies will enable participants to see how the region’s leading companies are dealing with current issues.
They will cover the latest in:

»  The future of the Meetings Industry and the Potential for the European Market: Opportunities, Challenges, Strategies
»  Distinctive Features of Meetings Management Education
»  Trade Exhibition Management in the meetings industry
»  Site (destination) Selection: Practical Advices and Tools Improving the Bottom Line - How to Plan Cost Effective Conferences
»  Innovative events - content online.
»  The benefits of today's video communication solutions in smart events.
»  Staffing and management of large scale events and promotions
»  Event Evaluation Systems – measuring ROI.
»  Effective event marketing tips and how to market your event or faculty to an international audience.
»  Globalization and knowledge sharing: making MICE relevant in the new global economy
»  Medical tourism
»  Internet marketing challenges and opportunities
»  Risk + crisis management in MICE Industry
»  Strategic tourism destination management
»  10 steps to planning a successful event. How to integrate environmental practices in your planning process
»  The New Strategic Role of the Meeting Planner
»  Media Impact on Security Concerns
»  Best practices in new meeting technologies, innovations & trends in show and congress organisation
»  Green Meeting Initiatives

DAY 1, Monday, 16th February 2009

 

08:00   Registration & Welcome Coffee
09:00   Opening Address from the Chairman
09:15   The future of the Meetings Industry and the Potential for the European Market: Opportunities, Challenges, and Strategies
09:45   Distinctive Features of Meetings Management Education
10:15   Site Selection: Practical Advices and Tools Improving the Bottom Line - How to Plan Cost Effective Conferences
10:45   Networking Coffee Break
11:00   Event Evaluation Systems – Measuring ROI
11:30   Globalization and knowledge sharing: making MICE relevant in the new global economy
12:00   Networking Coffee Break
12:15   Business Club pre-scheduled One-to-One Meetings
13:00   Buffet Luncheon
14:30   Medical Tourism
15:00   Internet marketing challenges and opportunities
15:30   Networking Coffee Break
15:45   Business Club pre-scheduled One-to-One Meetings
16:45   Creative Events: Set Your Brand Apart by Creating the Ultimate Event Experience
17:15   Internet marketing challenges and opportunities
17:45   Open Business Club Meetings
20:00   Gala Dinner

DAY 2, Tuesday, 17th February 2009

 

08:00   Registration & Welcome Coffee
09:00   Opening Address from the Chairman
09:15   Best practices in new meeting technologies, innovations & trends in show and congress organisation
09:45   The New Strategic Role of the Meeting Planner
10:15   Green Meeting Initiatives
10:45   Networking Coffee Break
11:00   Effective event marketing tips and how to market your event or faculty to an international audience.
11:30   10 steps to planning a successful event. How to integrate environmental practices in your planning process
12:00   Networking Coffee Break
12:15   Business Club pre-scheduled One-to-One Meetings
13:00   Luncheon and closure of event