Topics
Keynote presentations and case studies will enable participants to see how the region’s leading companies are dealing with current issues.
They will cover the latest in:
» The future of the Meetings Industry and the Potential for the European Market: Opportunities, Challenges, Strategies
»
Distinctive Features of Meetings Management Education
»
Trade Exhibition Management in the meetings industry
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Site (destination) Selection: Practical Advices and Tools Improving the Bottom Line - How to Plan Cost Effective Conferences
»
Innovative events - content online.
»
The benefits of today's video communication solutions in smart events.
»
Staffing and management of large scale events and promotions
»
Event Evaluation Systems – measuring ROI.
»
Effective event marketing tips and how to market your event or faculty to an international audience.
»
Globalization and knowledge sharing: making MICE relevant in the new global economy
»
Medical tourism
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Internet marketing challenges and opportunities
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Risk + crisis management in MICE Industry
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Strategic tourism destination management
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10 steps to planning a successful event. How to integrate environmental practices in your planning process
»
The New Strategic Role of the Meeting Planner
»
Media Impact on Security Concerns
»
Best practices in new meeting technologies, innovations & trends in show and congress organisation
»
Green Meeting Initiatives
DAY 1, Monday, 16th February 2009
08:00 Registration & Welcome Coffee
09:00 Opening Address from the Chairman
09:15 The future of the Meetings Industry and the Potential for the European Market: Opportunities, Challenges, and Strategies
09:45 Distinctive Features of Meetings Management Education
10:15 Site Selection: Practical Advices and Tools Improving the Bottom Line - How to Plan Cost Effective Conferences
10:45 Networking Coffee Break
11:00 Event Evaluation Systems – Measuring ROI
11:30 Globalization and knowledge sharing: making MICE relevant in the new global economy
12:00 Networking Coffee Break
12:15 Business Club pre-scheduled One-to-One Meetings
13:00 Buffet Luncheon
14:30 Medical Tourism
15:00 Internet marketing challenges and opportunities
15:30 Networking Coffee Break
15:45 Business Club pre-scheduled One-to-One Meetings
16:45 Creative Events: Set Your Brand Apart by Creating the Ultimate Event Experience
17:15 Internet marketing challenges and opportunities
17:45 Open Business Club Meetings
20:00 Gala Dinner
DAY 2, Tuesday, 17th February 2009
08:00 Registration & Welcome Coffee
09:00 Opening Address from the Chairman
09:15 Best practices in new meeting technologies, innovations & trends in show and congress organisation
09:45 The New Strategic Role of the Meeting Planner
10:15 Green Meeting Initiatives
10:45 Networking Coffee Break
11:00 Effective event marketing tips and how to market your event or faculty to an international audience.
11:30 10 steps to planning a successful event. How to integrate environmental practices in your planning process
12:00 Networking Coffee Break
12:15 Business Club pre-scheduled One-to-One Meetings
13:00 Luncheon and closure of event

Padraic Gilligan





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